Page 6 - Cityview_May_June_2015

asen marketing is
Serving up a new look

for an iconic brand

Since 1977
, Cappuccino’s has been

a West Knoxville landmark, known for authentic

Italian-style cooking. For the past few years, it has

become overshadowed by its sibling restaurants of

the Copper Cellar family: Copper Cellar, Calhoun’s

and Smoky Mountain Brewery. The time has now

come for Cappuccino’s to shine again.

New head chef, Frank Aloise, introduced a new

menu of authentic Italian offerings served in a

completely redesigned interior. To make the brand

as new and exciting as the dining experience they’re

offering, Copper Cellar Corporation turned to Asen

Marketing to reposition Cappuccino’s on Knoxville’s

menu of restaurant selections.

Over the years, Asen has built strong

marketing for their other restaurant brands

from food photography, billboards and advertising to

social media, training tools, in-store promotions and

events. When it was Cappuccino’s turn, it was natural

for Copper Cellar Corporation to extend those

rebranding efforts through Asen.

Asen and the Cappuccino’s team brought in

professional photography and created imagery to

show the warmth, flavor and dining atmosphere.

The food looks as good as it tastes, showing the

fresh, local ingredients in dishes that are inspired by

the chef’s Italian-Sicilian heritage. The restaurant’s

logo was updated from its dated 1970’s image,

keeping the name that Knoxville knows and loves

with a clean, modern feel.

Cappuccino’s is announcing its new dining

experience through magazine ads, billboards, a new

website and social media presence.

The end result?

Come and taste it for yourself.