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2014 ENTREPRENEURS

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Troy Tisue

President, TAG Resources

When Troy Tisue started
TAG Resources, a national

retirement services firm, he
discovered “build it and they

will come” isn’t always true.
But what he wanted to build

in the early 2000s was radical

for his industry: A retirement
plan that would efficiently

combine services for multiple
employers, so even the small-

est employers would be able

to pay less and risk less—and
more employees would gain a
“There are a
chance for fully funded retire-
ment. “Tackling problems
lot of great
that no one has thought to try

thought leaders out is what motivates me,”
says Tisue. “There is always a

in my industry, better way to do something.”
Tisue’s focus on finding more
but change can
efficient, more effective ways
of doing things is why TAG’s
be slow. The
plan evolved into one of the

retirement issue most talked about 401(k) solu-
tions in the country. “Some of

is an issue for
the best parts of who we are
today came from question-
all of us—we’re
ing practices that, at the time,

all going to were pretty good,” says Tisue.
“Everything from sales ideas

succeed or fail
to technology enhancements
gets vetted on white boards.

at retirement one Change is a constant at TAG—

it’s as normal as the color
day. That alone is orange in Knoxville.”

motivation enough

to start really

thinking about

change.”

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