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Spring 2014
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Story by gage arnold 
$









WHAT TO
It’s that time:Temperaturesare Withthetechnologicalspikeingolfequipment 

rising, flowers are blooming—and the technology, many professionals at courses 
BUY?
pastures of green grass on golf courses across East Tennessee say there is an increase 

around East Tennessee are ready for in interest for the hottest new equipment.
another season.
A few of those pros offered their insight 

A new golf season also means plenty of as to the hottest clubs that will be flying off 
new gear to break out on the links.
shelves in golf shops this summer.
















Drivers
Irons
Wedges

callaway big bertha line titleist aP1 and aP2 titleist Sm5 

beginning at $399
beginning at $155 per iron
beginning at $130





The Big Bertha is back.
Titleist, a top-seller on the golf scene, Braxton hunter, assistant golf 
Callaway brought back its popular made a splash with its introduction of the professional at holston hills Country 

driver this season with its new Alpha AP1 and AP2 irons in September 2013.
Club, is deeming 2014 as “the year of 
line that starts at $499; also included in Don Jones, director of golf at Cherokee the wedges.”

that line will be the Big Bertha in men’s Country Club, says the irons will be the Across the Knoxville golf scene, golf 
and women’s ($399).
hottest commodity this spring.
pros have pointed to the short game, 

“Big Bertha drivers are similar to the “I’ve been doing this a long time,” he specifically through wedge play, as a 
TaylorMade that has the sliding weight says, “but one thing I see and especially for key way to shave a few strokes off a 

system,” says Adam Jacob, head golf golfers to understand is that a lot of manu- golfer’s score.
professional at Tanasi Country Club. facturers have begun to tailor equipment Titleist says the wedges provide 

“Callaway is also touting that there’s a and products specifically for recreational “more spin” to aid the golfer in his or 
whole lot more technology in the face of players.
her short game; hunter adds that the 

the club as well.
“[We’re seeing] lighter and more flexible SM5 wedge line is the “best to come 
“It’s going to be a hot seller this spring.”
shafts that impact the average-day player.”
out in years.”








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