Page 14 - Cityview_July_Aug_2015

After years of an ineffective and expensive prepackaged marketing campaign, G. Turner Howard III called Asen and said...
“HELP ME”.
And that’s
where it started.
G. Turner Howard III is a Knoxville personal injury attorney with over 20 years of experience. For the past two decades, he has been winning cases, helping people through tough situations, building a 5 star rated law practice ... and going largely unnoticed.
As one of the highest rated, most respected Knoxville attorneys you’ve never heard of, the law office of G. Turner Howard III needed to stand out in a market full of talking head billboards and bad television commercials. Doing that required a clear, concise message backed by consistent branding. Using competitive market research and analysis, Asen developed a core brand identity and simple message: G3 help me.
Everything from exterior building signage to billboards, optimized website and a recall phone number were put into place to emphasize the new brand identity and core message. Aggressive SEO and SEM campaigns were developed to lead potential clients to the website where a new introductory video introduced them to G. Turner Howard III and explained how he could help.
After only a few months of deliberation,
the verdict is in...
the G3 Help Me message is showing results in increased calls, referrals and name awareness.
“We needed help
in reaching potential clients.
The RESULTS are what
made asen the right choice”. ~G. Turner Howard III