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It seemed, many businesses were

interested in telling that story

to the Knoxville public. “Literally
overnight, we had big advertisers

calling us for spots,” says John.
“Sometimes the cover would be

sold out for a year or two in ad-

vance,” adds Nancy. As the maga-
zine grew more successful, the

Lyles knew they needed to either
take Cityview to the next level or

sell it to someone who could. After
17 years, the couple decided it was

time to move on and accepted an

ofer to sell.

“We found that a lot of people

wanted to tell their story—

not just what they did, but

why they did it, and what

made it different.”

John Lyle – Cityview Publisher (1984-2000)

Nancy Lyle had some experience in media sales, and she took over running Cityview for

much of the 17 years that the Lyles owned it. The magazine ran strictly advertorial pieces
and published between four and six times a year. “Nearly every business that we went to

had a story, and it was a story that would be hard to tell in a display ad or a 30-second

spot on the radio,” says John.

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