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Long’s rug Store
functioning pharmacy in the heart
of Bearden, with its old-fashioned
Opened: 1956
soda fountain and long lunch counter
Location: 4604 Old Kingston Pike lined with comfortable stools, is still
Known for: Breakfast, burgers, and - t
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milkshakes
fast on Game Day—you can pick up
What You’ll Spend: $5-10
some Vol paraphernalia while you’re
Mayor im Burchett says:
there—or for a weekday lunch of a
burger and fries at half the price of a
“The ladies at Long’s are great! They -
modern fast-food restaurant. Be pre
were always so kind to my mom and pared to wait, though—the tables fill
up fast with folks of all generations.
dad. The Pecks have been friends with The Original reezo
my family for a long time, and I try to “I can remember coming in here
stop in whenever I can for the best -
when I couldn’t see over the coun
Opened: 1942
breakfast around. It’s also my favorite ter,” says current owner Hank Peck, Location: 1405 N. Central Street
place in town to get an old fashioned who took over the operation from his
Known for: Ice cream,
cherry Coke, and when they add an father nearly 20 years ago. It’s safe to milkshakes, and hotdogs
extra squirt of cherry my staff knows I’ll say that many of his customers had
What You’ll Spend: $3-10
be wired for the rest of the day.”
the same experience—and so will Cash Only
their kids after them.
Mayor im Burchett says:
For more than 50 years, the town
of Knoxville has resounded to the Mon-Fri: 8 a.m.-8 p.m.
Sat: 8 a.m.-6 p.m.
“Whenever I’m craving a 5-foot-tall
phrase, “Meet me at Long’s.” This
(okay, I’m exaggerating, but not by
much) ice cream cone, I whip into the
Original Freezo. And their daily lunch
specials are always good, but you can
never go wrong with a burger and fries.
The truth is, Freezo puts the beat in the
heart of Happy Holler.”
“People think you can just buy a
soft serve machine and run it,” says
Darrell Dalton, owner of the Original
Freezo. “But it doesn’t work that
way.” After a career in refrigeration
repair, which included servicing the
equipment at the Freezo, Dalton
purchased the restaurant almost
20 years ago and added his own
innovation: a drive-thru window in
addition to the two walk-up windows
on the front of the tiny building in
Happy Holler. Lunch goers can eat in
their cars or sit at one of the brightly
painted picnic tables behind the
parking lot. For such a small space,
the Freezo has a surprisingly exten -
sive menu, covering everything from
milkshakes and freezes to hotdogs
and hamburgers to sandwiches,
pintos and cornbread, and barbe-
cue. And of course, the soft serve is
always world class.
Mon-Fri: 8:30 a.m.-5 p.m.
Sat: 12 p.m.-5 p.m.
may june 2014 cityviewmag.com 89